The Challenge: Outdated, Obsolete, and Overwhelming, Oh My!

Doggy AB, home to some of Sweden's most loved pet food brands—Doggy, Mjau, and the premium Bozita—was dealing with a serious digital headache. Their website platform was becoming obsolete, clunky, and inefficient. Even simple updates felt like running through molasses, and security concerns were always lurking in the background.

For Lisa Müller, Marketing Manager for Doggy and Mjau, the idea of migrating to a new platform came with its own set of worries. Other agencies pitched convoluted solutions wrapped in jargon that only added to the confusion. They didn't need more buzzwords. They needed clarity, reliability, and someone to make the process feel manageable.

Meanwhile, Mia Claesson, who transitioned from Product Manager to overseeing breeder events and ambassadors, needed a site that was efficient and breeder-friendly. The old platform was slowing her down, pulling focus away from what she did best. And lastly, Kristina Wroblewski, Digital Manager, was looking for ongoing support and a system that allows her to make changes without feeling like she was defusing a bomb.

They needed a partner who could make things simpler, not harder. Enter Midnight Machines.

The Solution: Clarity, Simplicity, and a Seamless Migration

Midnight Machines came with a relieving calm and collected attitude, stepping in with a clear plan. No fluff, no techno-babble—just a straightforward program for success. They migrated all of Doggy AB's sites to WordPress, bringing with it:

• Common platform: Same code base for all three brands.
• Enhanced Security: Goodbye to lurking anxieties about lost data.
• User-Friendly Management: An intuitive system that even the busiest marketer could navigate.
• Seamless Integrations: MailChimp for streamlined communication flows and logistics system integration to keep operations smooth.

But it wasn't just about the tech. Midnight Machines created a new visual design and user experience of the brand websites, bringing each one in line with their brand image and pet food packaging. And all of this was delivered with an approach that was human at its core.

Open communication and the team's commitment to empowering the client made all the difference.

The Results: Less Stress, More Focus, and Digital Zen

The transformation was instantaneous. There was a notable shift in how the team worked and how they felt. Midnight Machines didn’t just solve problems; they created an environment where efficiency, confidence, and peace of mind became the new normal.

• Clear, Jargon-Free Process: No more confusion or uncertainty. Every step was straightforward, understandable, and delivered on time.
• Efficient Systems: Managing the website became simple and intuitive, freeing up time to focus on core tasks and future growth.
• Reliable Support: A go-to team always ready to help, providing proactive communication and quick fixes without the stress.
• Empowerment: Tools and training that made it easy to handle day-to-day updates independently, boosting confidence and reducing reliance on external help.
• Relaxed Collaboration: A friendly, approachable partnership that replaced corporate stiffness with a sense of ease and trust.

The Missing Peace, Found

Doggy AB didn't just get a new web platform — they got a weight off their shoulders. Midnight Machines replaced confusion with clarity, stress with simplicity, and outdated processes with tools that work. The result? A team that can focus on what they do best, knowing that their digital world is in good hands.

Midnight Machines isn't just a digital partner; they're the team that helps you Find the Missing Peace—without breaking a sweat.